Topwater and blades
Surface plugs and blades draw strikes you can see; spinnerbaits and buzzbaits cover weed and low light. We run weights and finishes to match the forage.
Other Lures
How to choose
Custom and mixed
Bulk buyers often mix specialty lures with hard, metal and soft in one container. Send the list and we balance the assortment to your water.
Build and OEM
Moulded bodies, custom colour, logo and retail packing on OEM runs, with the same in-house paint line as the main range.
Not every lure fits the hard, metal or soft box. FJORD supplies the specialty end of the range — topwater plugs, blade and spinnerbaits, buzzerbaits and custom builds — for the tactics your customers fish that the main categories miss.
Questions buyers ask
What is the MOQ for Other Lures?
100 pieces per model for catalogued items. Mixed containers across several models are fine as long as each model clears 100 pieces.
Can I customise colour, logo and packaging?
Yes. Colour, finish, logo placement and retail packaging can all be specified, and new moulds run 30–45 days for lures and soft plastics.
How long do samples and bulk orders take?
Samples ship in 7–10 days. Bulk production is 15–30 days after sample approval, depending on quantity and how much of the order is custom.
Need Custom OEM?
Send us your target price and specs — we build the mold and ship samples within 7 days.