Brake and drag
Magnetic and centrifugal brakes stop backlash; a swept carbon drag holds through long runs. We match brake type and max drag to the line and species.
Magnetic and centrifugal brakes stop backlash; a swept carbon drag holds through long runs. We match brake type and max drag to the line and species.
Gear ratio sets retrieve speed — high for burning baits, low for deep cranking. Bearings and a brass or aluminium gear set decide life under load.
Aluminium and graphite frames in low-profile or round; custom ratio, colour, logo and box on OEM runs.
A baitcaster puts the lure exactly where the fish is — under a dock, past the weed edge, tight to cover. FJORD builds low-profile and round baitcasting reels with magnetic and centrifugal brakes, tuned drag and a gear set matched to bass, pike and saltwater tactics.
100 pieces per model for catalogued items. Mixed containers across several models are fine as long as each model clears 100 pieces.
Yes. Colour, finish, logo placement and retail packaging can all be specified, and new moulds run 30–45 days for lures and soft plastics.
Samples ship in 7–10 days. Bulk production is 15–30 days after sample approval, depending on quantity and how much of the order is custom.
Send us your target price and specs — we build the mold and ship samples within 7 days.