Power and action
Power is how much weight it takes to bend the rod; action is where it bends. Fast tips set hooks and read bottom, moderate actions cast further and forgive light line. We build both on the same blank family.
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FJORD builds 124 rod models on carbon, glass and composite blanks — spinning, casting, jigging, trolling, boat and fly. Blank taper, guide train, reel seat and handle are all specified per programme, so a private-label rod is genuinely yours rather than a relabelled catalogue item.
Power is how much weight it takes to bend the rod; action is where it bends. Fast tips set hooks and read bottom, moderate actions cast further and forgive light line. We build both on the same blank family.
Short rods for accuracy in cover, long rods for distance from shore. Each length is rated to a line and lure weight range, and we print that spec on the blank so your end user is not guessing.
Carbon for sensitivity, glass composite for durability and price. Guide frames in stainless or ceramic-ringed aluminium, with Fuji, SeaGuide or house-brand fittings depending on the target retail band.
100 pieces per model for catalogued items. Mixed containers across several models are fine as long as each model clears 100 pieces.
Yes. Colour, finish, logo placement and retail packaging can all be specified, and new moulds run 30–45 days for lures and soft plastics.
Samples ship in 7–10 days. Bulk production is 15–30 days after sample approval, depending on quantity and how much of the order is custom.
Send us your target price and specs — we build the mold and ship samples within 7 days.