Lure type
Hard minnows for casting and trolling, metal jigs for vertical and shore work, soft plastics for finesse and bass. Most buyers start with a mixed container across the three to test what their water responds to.
Wholesale Fishing Lures
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FJORD builds fishing lures in Weihai, China — hard baits, metal jigs and soft plastics under one roof. Over 1,200 tooling-ready models are in production, from 3 cm micro jigs to 160 mm jointed swimbaits. We mould, paint and assemble in-house, so colour, lip shape, weight transfer and packaging can all be tuned to your market.
How to choose
Action and diving depth
Floating, suspending and sinking bodies cover different water columns. Tell us your target species and depth range and we will match the lip shape, buoyancy and internal weight transfer to it.
Weight and casting distance
Grammage drives both cast range and sink rate. We run weights from 3 g to 120 g, with ABS, wood and metal bodies finished in UV-cured paint and 3D eyes.
In this range
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Questions buyers ask
What is the MOQ for Fishing Lures?
100 pieces per model for catalogued items. Mixed containers across several models are fine as long as each model clears 100 pieces.
Can I customise colour, logo and packaging?
Yes. Colour, finish, logo placement and retail packaging can all be specified, and new moulds run 30–45 days for lures and soft plastics.
How long do samples and bulk orders take?
Samples ship in 7–10 days. Bulk production is 15–30 days after sample approval, depending on quantity and how much of the order is custom.
Need Custom OEM?
Send us your target price and specs — we build the mold and ship samples within 7 days.