Body style
Minnows imitate baitfish on the retrieve, crankbaits hunt on a straight wind, poppers and pencils work the surface, and jointed swimbaits deliver an S-track where predators want a bigger meal.
Wholesale Hard Fishing Lures
Showing 1–24 of 625 results
Hard baits are the volume core of most tackle catalogues, and the category we tool most often. FJORD runs 625 hard lure models — minnows, crankbaits, poppers, pencils and multi-jointed swimbaits — with new moulds cut in 30 to 45 days.
How to choose
Buoyancy
Floating bodies clear cover and hold on the pause; suspending models hang in the strike zone; sinking versions reach depth fast. We tune buoyancy by shell thickness and internal chamber, not by guesswork.
Finish and hardware
ABS and wood bodies carry UV-cured paint, 3D eyes and laser-etched scale patterns. Hooks are fitted to size and strength class, with VMC, BKK or Owner upgrades available on request.
In this range
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Questions buyers ask
What is the MOQ for Hard Lures?
100 pieces per model for catalogued items. Mixed containers across several models are fine as long as each model clears 100 pieces.
Can I customise colour, logo and packaging?
Yes. Colour, finish, logo placement and retail packaging can all be specified, and new moulds run 30–45 days for lures and soft plastics.
How long do samples and bulk orders take?
Samples ship in 7–10 days. Bulk production is 15–30 days after sample approval, depending on quantity and how much of the order is custom.
Need Custom OEM?
Send us your target price and specs — we build the mold and ship samples within 7 days.