Shape
Paddle tails thump on a straight retrieve, curly tails work at almost any speed, straight worms suit finesse rigs, and creature baits carry the bulk for flipping and pitching.
Wholesale Soft Plastic Lures
Showing 1–24 of 76 results
Soft plastics are where private-label programmes usually start: low tooling cost, fast colour changes, and a mould that pays for itself inside a season. FJORD runs 76 soft lure models in PVC and TPE, salted or scented to order.
How to choose
Material
PVC holds detail and takes colour cleanly; TPE stretches further and survives more fish per bait. Both can be salted for sink rate and infused with attractant during the pour.
Colour and packaging
Solid, laminated and glitter pours, with custom colour matching from a sample. Packed bulk, in printed resealable bags, or in retail blister cards with your barcode.
In this range
03 Soft LureFJORD PVC Worm Lure Soft Plastic Fishing Lure Bait 10cm 7.5cm 5cm Saltwater Insect Bait Slice Long Tail River Lake Stream
10cm/5g/7pcs7.5cm/2.1g/16pcs5cm/1g/20pcs
03 Soft LureSoft Bionic Fishing Lure Silicone Artificial Bait Swimbait Bass Pike Walleye Saltwater Lures 6.2cm 8cm 9.6cm
9.6cm/9.82g/3pcs8cm/5.58g/6pcs6.2cm/2.6g/10pcs
03 Soft LureFJORD Bass Fishing Lures Slice Worm PVC Soft Bait Insect Long Tail 6.2cm/7.5cm/9cm Artificial Saltwater Lake River Stream
6.2cm/1.5g/20pcs7.5cm/2.5g/15pcs9cm/4.1g/10pcs
03 Soft LureFJORD Soft Plastic Worm Lure Needle Tail Freshwater Fishing Bait for Bass Trout Walleye
5cm/1g 10pcs/bag6.25cm /1.62g 8pcs/bag8.5cm /4.5g 4pcs/bag
03 Soft LureFJORD High Quality Worm Lure Fishing Soft Plastic Lures Stainless Steel Insect Bait for Bass Needle Tail-River Lake Stream Use
35mm/0.39g 50pcs/bag49mm/0.9g 20pcs/bag65mm/1.83g 10pcs/bag
03 Soft LureFJORD Professional 80mm Threaded Soft Worm Baits Double-Color Double-Tail Fishing Lure Tilapia Bass Stream Ocean Boat Fishing
63mm/1.4g 20pcs/bag80mm/2.6g 10pcs/bag97mm/4.7g 6pcs/bag
03 Soft LureFJORD China Fishing Worms Soft Lures Newbility Bass Soft Silicon Worm Lures with Needle Tail
35mm/0.39g 50pcs/bag49mm/0.9g 20pcs/bag65mm/1.83g 10pcs/bag
03 Soft LureFJORD Shad Lure Swim Soft Bait Lure Artificial Bait with Double Colors T Tail Soft Lure Bait
11cm/8g 4pcs/bag9.5cm/5.18g 5pcs/bag5cm/1g 20pcs/bag8cm/3.2g 10pcs/bag
Questions buyers ask
What is the MOQ for Soft Lures?
100 pieces per model for catalogued items. Mixed containers across several models are fine as long as each model clears 100 pieces.
Can I customise colour, logo and packaging?
Yes. Colour, finish, logo placement and retail packaging can all be specified, and new moulds run 30–45 days for lures and soft plastics.
How long do samples and bulk orders take?
Samples ship in 7–10 days. Bulk production is 15–30 days after sample approval, depending on quantity and how much of the order is custom.
Need Custom OEM?
Send us your target price and specs — we build the mold and ship samples within 7 days.