Shape
Paddle tails thump on a straight retrieve, curly tails work at almost any speed, straight worms suit finesse rigs, and creature baits carry the bulk for flipping and pitching.
Soft Lures
03 Soft LureFJORD China Factory Walking Worm Lure Dragonfly Shape Double Colors Worms Lure Soft Lure
4.8cm/0.94g 10pcs/bag6cm/1.57g 8pcs/bag9.1cm/6.3g 4pcs/bag
03 Soft LureFJORD Three Sizes Walking Worm Lure Soft Insect Bait for Freshwater
4.8cm/0.94g 10pcs/bag6cm/1.57g 8pcs/bag9.1cm/6.3g 4pcs/bag
03 Soft LureFJORD Professional Swim Shad Soft Bait Lure with Multi Sizes Salt Smell Soft Plastic Lure
9.6cm/9.82g 3pcs/bag8cm/5.58g 6pcs/bag6.2cm/2.6g 10pcs/bag
03 Soft LureFJORD Double Colors Soft Lure Bait t Tail Soft Shad Lures With 3D Eyes Soft Lure
9.6cm/9.82g 3pcs/bag8cm/5.58g 6pcs/bag6.2cm/2.6g 10pcs/bag
03 Soft LureFJORD Manufacturer Threaded Worm Bait Soft Roll Tail Bass Fishing Bait Worm Lures
45mm/0.76g 30pcs/bag50mm/0.54g 30pcs/bag65mm/1.56g 12pcs/bag80mm/2.6g 12pcs/bag
03 Soft LureFJORD Factory Price Floating Fishing Soft Lure Luminous Soft Artificial Bait Worms Bait
4cm/0.55g 20pcs/bag5cm/0.8g 15pcs/bag6cm/1.25g 10pcs/bag
03 Soft LureFJORD Worms Bait With Needle Tail Fishing Tackle Lure Soft Worm Lures
1.2g/7.4cm 20pcs/bag2.7g/10cm 10pcs/bag
03 Soft LureFJORD Bulk Soft Plastic Baits Worm Soft Bait 6.2cm 7.5cm 9cm Worm Lures with T Tail Soft Lures
62mm/1.5g 20pcs/bag75mm/2.5g 15pcs/bag90mm/4.1g 10pcs/bag
How to choose
Material
PVC holds detail and takes colour cleanly; TPE stretches further and survives more fish per bait. Both can be salted for sink rate and infused with attractant during the pour.
Colour and packaging
Solid, laminated and glitter pours, with custom colour matching from a sample. Packed bulk, in printed resealable bags, or in retail blister cards with your barcode.
Soft plastics are where private-label programmes usually start: low tooling cost, fast colour changes, and a mould that pays for itself inside a season. FJORD runs 76 soft lure models in PVC and TPE, salted or scented to order.
Questions buyers ask
What is the MOQ for Soft Lures?
100 pieces per model for catalogued items. Mixed containers across several models are fine as long as each model clears 100 pieces.
Can I customise colour, logo and packaging?
Yes. Colour, finish, logo placement and retail packaging can all be specified, and new moulds run 30–45 days for lures and soft plastics.
How long do samples and bulk orders take?
Samples ship in 7–10 days. Bulk production is 15–30 days after sample approval, depending on quantity and how much of the order is custom.
Need Custom OEM?
Send us your target price and specs — we build the mold and ship samples within 7 days.